I have been selling in the STR market (Kissimmee & Davenport Florida) for over 20 years now - back when the first short term rental developments were just being built. While it is true that our market is saturated, many of my owners are still doing well, even the ones who purchased post pandemic. Back when these STR first started out, many people didn't even know about them. Families were still staying in hotels, not aware that for around the same price, they could be in a private home with a pool. It took awhile to catch on, and it was the likes of airbnb and VRBO that took this concept to a new level with global exposure. Now pretty much everyone has heard of and probably has used at least one of those booking platforms. It only stands to reason that more and more investors jumped into the STR pool in the most popular tourist destination in the world - vacation rentals near Disney and Universal theme parks. Yes there are tons of vacation homes in the area, but too many of them have not been updated and as a result, they either don't rent or they have to cut their rates in order to attract guests. My owners who have updated their homes with modern furniture packages and highly themed rooms, along with a nicely equipped game room do much better than those who do nothing to the home and hope it will attract some guests. These days, in this market, it's essential to have a home that stands out. If you do that, you have a much better chance at having a successful investment. It is also important to keep realistic expectations. These homes are businesses, and there is a ramp up period with any business. It takes awhile to get reviews, gain traction, get repeat guests, word of mouth from satisfied guests, etc.