@Cornelius Garland
Thank you for your reply, I appreciate the insight. Ive started to focus almost all of my marketing into the Jacksonville market because that’s where I have been landing my deals. I have about a $1,000-$1,500/m budget for marketing. I have one cold caller at the moment and she is dialing about 1,000 a day. I have a really good follow up system set up with my crm that involves, call backs, follow up texts depending on the motivation level at the time the lead is created. I keep all my lists organized with trello so I know how many times they have been called through, I make sure each list is called 6 times and then the list is sent out for an sms blast to all the remaining leads that have not been contacted. The lists are called about 2 times a week so they typically last about 3 weeks to a month before I send them to the sms blast.
For example, so far this month we have
Dialed: 5,284 numbers
Contacted: 167 leads (3.1% contact rate)
No answers: 3,386
The rest are bad numbers, fax, disconnected, busy, answer machines.
Out of the 167 contacts
Want To Sell: 12
Dead Lead: 138
Sell in future: 4
Under contract: 2
Out of the 12 leads that want to sell I’m currently working 6 of them that are potential deals 2 that I’m trying to get back on the phone and 4 that were just “give me an offer, but not really serious”
I just feel as I should have more than a 3.1% contact rate on that many calls.