For the property my wife and I bought/took over, I looking to update the automated messages for guest. Currently we have one sent out at the time of bookings with a thank you and parking instructions. Below are some thoughts I have on messages to start sending to guest. I would love any and all feedback on the topics and frequency of these messages.
1 Week from check-in:
- Thank you again, welcome
- Ask about reason for visit
- Directions
- Attractions in the area
- Any specifics about checking in our finding their property (apartment type single family structure can get confusing for first timer which suite)
- Parking Instructions
- Ask for any questions we can answer ahead of time
- Provide contact number if need direct contact
1-2 Days Out:
- X number of day reminder, excited they are joining
- Ask for follow up questions
- Video instructions on how to find their suite/apartment (link to video player)
- Check In instructions
- Wifi instructions
- Parking Instruction reminder
- Google Map and Apple Map links for their phone GPS
- Contact number reminder for their stay
Evening of Check-In
- Ensure they're settling in
- Confirm we want them to have a 5* experience
- Contact number reminder
Morning of Check-Out
- Thank them for staying
- Ask for feedback on how to improve amenities onsite
- Check-Out Time
- Check-Out Instruction
2 Days after Check-Out
- Thank You for staying
- Ask for rating on booking platform
- Offer Loyalty discount for return stay
- Ask for Referral