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All Forum Posts by: Christopher Alarcon

Christopher Alarcon has started 3 posts and replied 6 times.

Post: SEO isn't complicated , but very important

Christopher AlarconPosted
  • Rental Property Investor
  • Hamilton, NJ
  • Posts 7
  • Votes 1
Originally posted by @Gordon Cuffe:

seo might not be complicated but it is very competitive for terms like "we buy homes" in any city . It is competitive for many of the real estate terms because there are only limited number of spots on page 1. I have a we buy homes website that is one page 1 but in the middle and I rarely get any seller leads.

Hi @Gordon Cuffe, I completely understand you when you say that SEO is competitive. Data shows that the first 3 "organic" results get the most traffic. 33% of traffic lands in first result, 18% on second result, and 10% on 3rd result. A tip I would recommend is to research free SEO tools out there. One of my favorite is "Moz Bar". This simple yet powerful plugin that installs in your browser, and let's you view your competition's authority level real time.

So for example, after you install this free tool search Google for "web buy homes". You'll come up with a score such as 42 or 78. For simplistic terms I think it's useful if you go by a 1-10 scale. So a 42 would be a "4" and a 46 still a “4”. After you do this research you know the competition level. A rule of thumb is anything over a 3 just move on. So for a given keyword if the first 4 results are as follows, "5","6","4","3", I'd suggest you focus your time and energy on a different keyword. Chances of ranking high without investing a lot of time and money are slim. That's not to say that ranking high for any keyword is easy, but within a few months you can view positive results.

Aside from using this great tool you may want to go "niche". What exactly do you do? Are you an investor/flipper? What I mean by going "niche" is narrowing down exactly what you do for your target audience. If I sell tennis shoes to millennials (ages from 20-30) that's pretty niche, but even then I can go further. This is better than saying I sell shoes to young people. Why going niche helps? Because the more specific you are the more relevant you can get with your audience. This means that you’ll be able to provide great relevant content, and stand out big time. As users enter your site they’ll fell like it was made just for them.

We are in the era of information overload, so it's easy to be ignored by your audience.

Hope these tips help.

-Chris 

Post: SEO isn't complicated , but very important

Christopher AlarconPosted
  • Rental Property Investor
  • Hamilton, NJ
  • Posts 7
  • Votes 1

Hi Everyone,

SEO is a scary thing when you first hear about it, but it shouldn't be. After reading books, and forums from though leaders in this topic my view has changed. I wanted to share my view, and hopefully this can give you a better clarification. And in the end help you monetize your product, or online presence.

A lot of companies out there are claiming to help rank your site high for an enormous price. You can bet that these companies are using "black hat" SEO tactics. No one can guarantee rankings! In a nutshell “black hat” SEO tactics may involve having dozens of links link back to your site to increase "authority", this is just one of the many. While your site may indeed rank high, you can bet that this will only last for a short while. Google is always pushing new updates to refine its search engine, and prevent "black hat" SEO tactics from working. And if they catch your site using these tactics you may get penalized. The fact that Google is striving to provide the most "relevant" search results is good news for you. This is because you don't want to read irrelevant content when searching for answers on the web.

Ok back to SEO, which stands for "search engine optimization". Just as the name sounds you're optimizing your site, blog, product, or anything that can be displayed on the web for a search engine. When people think search engine they automatically think Google. This is no surprise since Google dominates about 2/3 of other search engines (Bing, Yahoo). However, it's important to not limit yourself there. Search engines are everywhere! Where exactly? YouTube, Facebook, and Amazon to name a few. Yet most people only think Google. Big mistake.

The thought of optimizing your site for multiple search engines can be overwhelming, but not if you understand SEO. One of the most important goals of a search engine is to provide the user with information they're looking for. Google as well as other search engines have complex algorithms that take into account different factors. Some of these factors include: page authority, and content relevance. Let's put in perspective of a small business that sell tennis shoes. If this business has content about their shoes in the homepage, but also references dressing shoes this may lose some points. This may be simple and almost "common sense”, but sometimes the answers to complex problems are simple.

I've only touched the surface on SEO, but just know that it's not complicated. You now understand what "black hat" SEO tactics are, and that you are better off staying away from companies that offer this service. You also understand the basics of SEO. If you’re a company or blogger that aims to push the best content for your user, then you’re off to a great start already.

I'm wondering what your thoughts are on SEO. Do any of you guys struggle with this (real estate agents, property managers, investors) or help others in this area?

If you guys have any questions or concerns I'd love to help.

-Chris 

Post: SEO for property managers

Christopher AlarconPosted
  • Rental Property Investor
  • Hamilton, NJ
  • Posts 7
  • Votes 1

Hi everyone, 

I've been a BiggerPockets member for about a year or so now. Ever since I've heard about real estate investing I've been hooked. Currently I'm managing one property, and plan to invest in real estate with the "buy and hold" strategy. 

This past 2016 I've been working for 6 months or so on building my online platform for my online SEO consulting business. I've done extensive research , and I'm finally at the early stages at reaching at my target market "property managers". 

Are there any property managers in here who have established websites? Would appreciate any type of feedback on what type of issues you face with your website.

I thought I'd start asking questions here, since this place feels like a second home to me.

Thanks, 

Chris 

Post: New New Jersey Buy and Holder

Christopher AlarconPosted
  • Rental Property Investor
  • Hamilton, NJ
  • Posts 7
  • Votes 1

Hi everyone, 

I'm also new to investing and like @Kevin Chang I also plan to close my first deal in the next couple of months. 

@Justin FraserI'm currently residing in Hamilton, NJ so I know the are very well. What I'm doing every day is looking at different deals and seeing if the numbers make sense. Would be great talk to you and bounce off different ideas.

Didn't think I would find locals in the BP community, definitely good a good feeling.

Post: First management experience

Christopher AlarconPosted
  • Rental Property Investor
  • Hamilton, NJ
  • Posts 7
  • Votes 1

Hi @Mindy Jensen ,

I appreciate your response. I'll start checking my stats laws , but it's good to know that I can most likely do it for free. I'm really no my trying to become a property manager down the road . I'm using this experience to get my foot in the door with real estate for the first time . I plan to buy and hold properties , and plan to make more connections with this experience . I am however a little nervous since I don't know what to expect as a property manager . 

Thank you 

Post: First management experience

Christopher AlarconPosted
  • Rental Property Investor
  • Hamilton, NJ
  • Posts 7
  • Votes 1

Hi ,

This would be my first post and I'm hoping someone can guide me . I'm very new to investing , and have already read a few deals edtate books . I got offered a what I feel like is a once in a life time opportunity. In a nutshell I've been askin around and finally stumbled upon my former manager who currently rents out her own property. I did some research and found out that you may need license to advertise to tenants and make offers . 

What I'm asking is if it's legal to assist my manager in finding a tenant and manage her property .

Thanks in advance !