I agree with all of that Ivy- I've found that I need to do 3 things: 1) always communicate 2) close quickly (at least on time if not before COE date), and 3) PICK UP THE PHONE.
At this point in my career I'm really looking to cultivate relationships with realtors and other business professionals and add value to help the realtor, for example, grow.
Do you have a lender or 2 that you always use? Anyone in my shoes can go on and on about their experience, the awards they received, the articles they have been mentioned in, the amount of loans they have funded and the loan products they can offer, but what really jumps off the page to you and makes you think in your head 'I really like this lender and I want my clients to utilize his services?'
In other words, how do I gain the privilege of having the chance to compete? I have an affiliates that provides drone services, social media marketing, homeowner's insurance, etc., but would that incentivize you personally to use a certain lender?