@Dana Boyes
The open house concept is slowly going by the wayside. Where ever you choose to advertise your property you should have a ton of pictures of the interior/exterior and some neighborhood shots also. You can also take a 5 min video walkthrough of your property, narrating as you go to point our the highlights.
We do not so open houses. We prescreen all prospects who call and only set appointments with those who qualify. Don’t have 5 minutes to answer some basic questions about yourself, then I don’t want you as my tenant. More than 85-90% of callers do not qualify for one reason or another and your # open house applications will likely support this. We also found that open house applicants would not want to pay the $35 app fee if they knew 5 other people were applying for the same place.
Once you found your qualified needle in a haystack. set the appt with a day/time and call 1hr ahead to confirm, then text them when you are on the way over to meet them. Set the appt as soon as you can and remind them you have other prospects coming and it’s first come first served as it creates urgency.
Depending on how much action we are getting on a property we may incentivize them a bit
1. Offer to waive the $35 app fee
2. Or credit them the app fee if they are accepted and sign a lease within 14 days.
You are competing against a lot of other apartment and living options. Many of the big complexes give away a 1/2 to a full month of free rent, with certain restrictions of course. A no fee application may not be enough incentive so consider offering something more substantial as an incentive. I heard of companies giving a free 55” TV with a 1 year lease, since the TV is only $300-400 When you have a 30-100 unit complex you need larger prospect volume and quality is secondary.
Basically with my method, your qualifying funnel only has you meeting prospects you would rent to if everything they told you over the phone is true. You still need to verify it al of course.