Thanks everyone for your responses!
@Matt M.- I'm gonna check out that website along with a few others I've found and compare services and prices
@David Dachtera- I'll be marketing mainly to potential sellers and I've done plenty of research on the area I'm advertising in and I work for a bank reviewing appraisals so I have plenty of experience on home valuation. I also have a great broker and mentor who is going to finance the first direct mail marketing campaign so I'll have an update later on the response rate.
@David Hunter- Thanks, I will check out that site as well. I'm offering my expertise in the market being a lifetime resident of the area and although only licensed for 3 years and analyzing appraisals for 2, I'm confident I can price their home where constant asking price decreases and a long time on the market won't be necessary. I've also read one of your posts in another forum on creating a home seller's guide for advertising to owners of expired listings and fsbo's, so I'd like to go that route as well.
@Claire Trammell- I am actually looking for a template to use if you have suggestions. I can incorporate our company logo into it. Yes, I have selected an area that I want to focus on, I believe there are a total of 913 doors. I'm going to start at the beginning of March and do 3 or 4 waves of deliveries leading up to this summer.