I am hearing all the comments and I think everyone is right in having some caution on all of this. I am a marketer and I understand where the guy that reached out to you is coming from - but I am personally not a fan of having a business that is CLOSE to sounding like it is connected to another well known business.
The basic principle is this - many LO's do not leverage the right marketing strategies when looking for leads. Organic leads will always be better, but having a strong SEO site can take a long time for those LO's trying to grow their businesses.
The kind of marketing your call guy is referring to is what I do - we target qualified, warm leads (people who are reaching out to us through our marketing strategies) so that we can bring a GOOD value to LOs. This style brings exclusive leads (what that means is that we are not sending those leads to 4 other LO's like lending tree, or zillow does) that have good FICO scores, valid information and they are looking to purchase. We also can personalize any information a loan officer wants to have.
Because they are targeted leads, the turn around we have seen for these leads has been consistently 8-15%. That is true (so his estimate of 6-12 is very probable).
We are guys who have spent a LOT of time learning targeted marketing, facebook marketing, PPC, Bing and many others to connect people who are searching for "something" to those who are selling "something". And honestly, we like to get paid for it too :)
What I have seen is the 8-15% that has typically turned into 2-4 apps. AND because of our scrutiny in targeting leads - those apps are at least 50% closed... soooooo at the end of the day we are seeing our LO's make quite a bit of money on leads they didnt have to work for.
A win-win for everyone.
This is not for everyone, but I wanted to at least come to the defense of the validity of true marketing (not mass marketing like we are seeing most use). And - I know the rules of this forum - so please do not hear me "covertly" trying to land marketing deals.
I am a marketer and this forum is a way for me to learn more and more!
Be blessed
B
