Hi, I know this thread of out of date, but in case this helps anyone, I wanted to share my experience with the content of direct mail:
Over the past few months, I sent out about 700 first-time letters to expired MLS listings in Westchester county, NY. Westchester is the suburb north of NYC, and it includes some very high-income areas (eg. Chappaqua, where the Clintons live), but also many lower-income areas where a sizable portion of the population rents.
There were two main letter templates I tried, and one got a much, much, much better response rate than the other. I am going to share both templates below.
**** I want to preface this by saying, however, that I am a new investor and I did not close one single deal out of 700 letters, so I am so obviously NOT an expert (!!) But, since I get so much out of the BP community, I wanted to contribute in some small way ...
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The template where I got a very low response rate (around 5%. not counting undelivered letters) was this one:
Dear __,
I am looking to buy a property in southern Westchester, and your property at __ is one in which I am very interested.
- No delays: I would be able to make an ALL CASH offer on your property in 48 hours or less, and can close very quickly
- No repairs: I buy properties in as-is condition, and you don’t need to fix a thing
- No need to remove liens: I will buy the property with lien(s) still attached
- No commission fees: You would save a lot of $$ selling your house yourself
- No obligation: There is absolutely no obligation, and your information is kept completely confidential
To reach me directly [my contact ifnomration].
If I don’t pick up the phone when you call, leave a message and I promise to call you back very soon.
* All cash offer guaranteed in 48 hours or less *
Warm regards,
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In contrast, the letter where I got a pretty high response rate (around 20% not including undelivered letters) was:
Dear __,
I am looking to buy a property in southern Westchester, and your property at __ is one in which I am very interested. I can offer a quick closing because I don’t need bank financing, and I always deal fairly and honestly with everyone.
If you are open to selling, please contact me. Thank you so very much.
Warm regards,
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My personal guess is that the first template was clearly a business solicitation letter, whereas the second template felt much more personal. One drawback to the second template, though, was that although a lot of people called me. many expressed disappointment that I was an investor, as they had thought I was a buyer occupant who fell in love with their house.
Again, I don't have any advice for anyone, but I just wanted to share my experience with the BP community.
(Finally, on a personal note, I had originally started sending these letters in the hopes of landing a deal I could wholesale to rehabbers. But now, I am thinking instead of trying to do a light-moderate rehab myself, and I have already gotten pre-approval from a hard money lender in my area. I am also slowly studying "The Book on Estimating Rehab Costs" by J. Scott, and watching online videos about rehabbing. If anyone has any advice for me, I would be most grateful.)
Thank you!
BB