All Forum Posts by: Austin Malone

 Many people get overwhelmed by all the details.

1) When doing a direct mail campaign, your most important factor is a good list. If you don't have a good list, you will not get a deal no matter how good your marketing piece is. If you are sending best mailing pieces to people who bought their houses in last 6 months with FHA financing, you will not get anywhere.

2) Secondly, ONLY do direct mail if you can commit to 6 mailing campaigns. Each campaign can be about 6 weeks apart so about 9 months of mailings.

3) Have a good lead capture and follow up system. You can have something free but it needs to be a system that you consistently follow.

4) IMO, persistently sending mailing to a good list is more important than the actual mail piece but mailpiece is important. It should be professional looking and should have good call to actions so you are guiding the seller to the action you want them to take like calling you, going to your website, etc. It shouldn't be offensive in any way. It should be easy to read.

And no, you don't need separate messages for in-state and out of state owners.

Hope this helps.

What about a post card instead of a letter?  You will save some money enabling  you to contact more addresses.  As long as you are reaching a decision maker, it seems your message would be the same regardless of your location.

I agree with the post card option. I’m actually going to do a similar campaign. I know there are some companies that provide this service. Any suggestions?