@Daniel E. I am going to give advice from my own experience. Its long, but crucial to read each part. Please ask me any follow up questions bro and tag me when you do- I will answer bluntly and honestly.
1) Don’t be a secret agent. Let your gym, your barber, your tea club, your school board, old classmates, work colleagues and more now.
2)Don’t be let down if close friends & family don’t use you. I’ve had people turn me down on $300k deals because I wasn’t experience enough but closed $700k deals with strangers who trusted me.
3)Don’t be intimidated by larger price points and “luxury” clients. I’m working on this myself, but there is no formula: I went from a $400k deal being my highest to $700k 6 months later to $1.3 million another 6 months later.
4)Clients who are reasonably picky are actually easier to work with. If they are very specific and non negotiable on multiple criteria, it makes your job less guesswork and allows you to search for pre-market deals and pocket listings for them. Clients who are “open minded” and can’t have their goals/wants narrowed down often are tougher to work with, just my personal experience.
5)Yes you own your business and set your standards etc but don’t be afraid to work extra hours and go above and beyond for people who are serious & respect you. I don’t mind cramming 20 showings into a weekend for people who take the time to get approved & are ready to make an offer. I’ve written same day offers on properties I’ve showing in swimming shorts but only for the “awesome clients.”
6)Start studying “systems and processes” but don’t listen to an excessive amount of books/podcasts/gurus about them. Just pick a system that works for you, and start building a protocol around it. Lead with revenue, mean make money first and once ball is rolling start fixing the processes.
7)Don’t wait to hire a transaction coordinator. Find one that only gets paid if you close, should be $275-$400 depending on your market. I had one by my second deal and it helps free up a ton of time. Your clients will appreciate it too. Just sell it to them the right way and focus on negotiation of inspection period & appraisal.
8)Have a lender with a cell phone they pick up.
9)Spend time cultivating your SOI AND referrals from past clients.