Originally posted by @Christopher Brimager:
@Ann Bellamy, are you using your own funds or do you have investors that fund the deal even with your own valuation process?
Also, wouldn't your type of lending be considered private money since it would be that persons own funds that they are lending out?
My own and one partner's money, we don't take investors as we don't need additional capital right now.
Hard money is almost always private money, meaning non-institutional. The debate in definitions rages on and has been discussed on BP as long as there has been a BP.
In general, I consider a private lender to be your grandma, your friends and family, and a few other people who would lend money to you for projects, but probably no one else. You will also find "private lenders" at real estate meetings, who are people who have a finite amount of money and want to find one investor they trust to lend money to. Then there are the people who stand up at a meeting, and say they are private lenders because it sounds better than hard money lenders. At that point, they are advertising their lending services, so what's the difference between them and the hard money lender who uses the term hard money?
If you are defining lenders by the source of the funds, there are hard money lenders to lend their own, and hard money lenders who accept investor funds. And some who do both.
The term hard money actually refers to a loan based on a hard asset, not where the money comes from. I'll use both terms in my marketing to increase my SEO reach.
I tend to usually agree with @Jeff S., and his comment about individuality is on the money.