@Chuck Kramer To draw a small parallel of the extinction of dinosaurs, look at the recruiting industry. When Monster.com came out (and tons of other online job boards) it was going to "kill recruiting agencies" and "kill recruiters". Who would need them? Candidates will just beat a path to their door. Years later it was LinkedIn. Monster.com didn't work but now everyone would be on LinkedIn and, again, recruiters would be devalued and go the way of the dodo. Sure there are shifts in markets (recruiting and real estate) but the large recruitment agencies still exist and do well, they still get 25%-33% fees, and really the "model" hasn't changed a lot. Now the talk is about is about AI or machine learning algorithms to predict everything from "fit" to when a candidate will be open to leaving their current company. What has changed? Well, it's really easy to spam job applications now.
How does all of this create a parallel to real estate? Well, it's super easy to spam out low-ball offers. If these new wholesale-ish products from Zillow (and others) take off then it will be even easier. Right now it's easy for anyone to find out contact information, find a listing realtor, make all of those inquiries through Zillow, and toss out a verbal offer. You can do the same through fsbo sites that have been around for years and years as well. But the net result is that while "leads are increased" the "quality of leads" likely hasn't moved. So an owner selling ends up with a bunch of white-noise. Post something on Craigslist and see the quality of interested buyers that come in.
What is going to happen is a good amount of confusion for anyone going through the buying and selling process. Do they want to get an instant offer on Zillow? Do they want to sell it themselves? Do they want to use a realtor? Do they want to sell fractional ownership (start-ups are entering into that space now)? And all of these questions will come up during the 5-6 times they buy/sell a home during their life.
So they'll likely (in almost all cases) seek out the "dinosaurs" that do this stuff all day...everyday...and look for guidance...guidance that will cost them 6% on the sell-side.
That said...I really want to call @Russell Brazil a "dinosaur"...just once...just for fun...
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Not for nothing, but Russell is right about the desire for standardization. Let's say that I am an owner (which I am) and I wanted to sell. The last thing I want (no offense to your practice) is someone writing out LOI terms of a paper towel, signing it, handing it to me and expecting me to equate it to a generally accepted contract that's legally enforceable. Okay, that's a little hyperbolic as I know it's not your "standard procedure".
But the last thing I want my realtor to tell me is: "I received an offer but it's not the standard contract language that we use in our state, let me read over this and get back to you." That just makes me think: a.) what's in the contract that the buyer might be hiding, b.) I should probably read this contract myself, c.) I should probably pay a lawyer $500 to read this contract for me, and then d.) start asking myself why a buyer who was serious didn't use whatever is "standard" for the region/state.