Firstly, congratulations! It is rare to be able to own land that you can put a billboard in especially within the City of Houston. But the quote of 1000-2000 per year is low ball. If you sell, that piece of dirt might only be worth about 25,000 for a 6 cap. Where is it? Is it on a freeway or a secondary artery? Is it going to be one face or 2 face?
As you know in Texas there is anti-billboard sentiments since the days of Lady Bird. The City is asking for a few billboards to be pulled down in exchange for something billboard companies want like electronic boards. Thus you don't see many electronic boards in Houston. Also, the distance between each board is fixed, so you ended up with a jackpot if you have land that a new billboard can be situated. We have dealt with a national media company and to say the least, it was a challenge. P.M. me if you want details. Look forward to connect in person as I am in Houston too.