@Angela Russo here is what I have been doing (this month):
Origination Campaigns
Origination: New Views -- Video View Campaign (2 short video ads) -- Wide local audience (See below)
Origination: Reach Local -- Reach Campaign (3 short video ads) -- Uploaded lists as custom audiences, didn't skip trace.
Origination: Lookalikes -- Video View Campaign (2 short video ads) -- Lookalikes of video viewers and website site visitors
Also one or two post boosts, which I don't expect much from. One video and one static.
Retargetting Campaigns
ReTGT: Engagement -- 3 different ads sets -- Audiences: 3 phases based on time frames
ReTGT: Traffic -- 1 ad set, with static images (before/after) -- Audience: Watched retargeting videos (this one got me 62% of outbound clicks the site).
ReTGT: Video Views - 1 ad set, with 3 videos -- Audience: Site visitors, recent viewers, or otherwise engaged with content.
Spent $452 this month before shutting it off (just a couple days ago).
But this has been my best month so far, getting it somewhat dialed in now, at least in terms of driving people to the website.
307 total outbound clicks ($1.47 per click), and about 55,540 impressions. This 0.55% per impression, which is about what you would get from a direct mailing. But what would it cost to send 55,500 postcards in a month?
But zero leads, so...
Probably will regroup and create a new set of campaigns for August.
The local 'wide' audience looked like this:
several zones on a map (geographic radius), Age 47 to 65+
Interests: Home Improvements, The Home Depot, Lowe's or AARP