3 "Lesser Known" Direct-Mail Tips
Friday, August 18
Starting direct-mail on a budget? These “lesser known” tips can save a few hundred while you’re building your empire.My first venture into motivated home seller marketing was direct-mail. The initial campaign was unoptimized to say the least. Even worse: I only had a few hundred per month budget....
Three Costly Google Adwords Lessons
Monday, August 07
Thinking about playing the Google Adwords game? Avoid these three costly lessons.Google Adwords is a solid tool to find motivated home sellers. The ads show at the top of the Search Engine Results Page – above organic results. Generating leads based on queries like “sell my house fast” or “need t...
What does CRM stand for?
Wednesday, August 02
If you don’t know, you need one. CRM (Customer Relationship Management) is a necessary component of long-term lead follow-up. Deals could pass you by.Spending over $100 per month generating leads, economic sense demands you invest time and financial resources implementing a well-designed CRM.The ...
Throwing Away Your Pay Day
Saturday, July 29
Following up with your leads? Discontinuing marketing after a couple mailings or a short online marketing cycle? You could be throwing away your pay day.I’ve never executed a contract following the first phone call. Not the first, second, or third. It takes months – in some cases over a year – to...
In-bound Motivated Seller Marketing: Why You Need It
Wednesday, July 19
Are your direct-mail home seller leads not motivated? Does your mail campaign produce as many “remove me from list” as people that want to sell their house? Enter the concept of in-bound vs. out-bound marketing. Out-bound marketing is when you push your message to create a response from a lead. I...