Unique Marketing Tactics For Real Estate Investors

Below are 2 strategies that should be added to your marketing mix in 2020 and beyond.

Ringless Voicemail And SMS

You should highly consider adding ringless voicemail and SMS to your marketing mix, since it’s proven to increase response rates by 5-20x!

What is ringless voicemail and SMS anyways?

Ringless voicemail allows you to send voice messages to your prospects without even making a call. This cost-effective strategy works best when layered on top of your direct mail campaign.

For phone numbers that do not accept ringless voicemails, a text message can be automatically sent to your prospects instead. This significantly increases reach and increases your response rates even further!

Handwritten Direct Letters

Who said direct mail is dead? According to a report by the Association of National Advertisers (ANA), the response rate for direct mail was 4.9 percent for prospect lists. Because of the use of technology for targeted marketing, you can reach your intended audience in a straightforward way. Want to seem more authentic than a generic direct marketing mailer? Try using a handwritten letter approach. Some companies specialize in handwritten letter mailers, and the authenticity builds trust while improving your ROI and generating higher response rates!