Marketing Strategies For 2020

Most markets in the U.S are saturated with real estate agents. Real estate professionals need a marketing plan in order to stand out from the pack. Read more to see three marketing tips to help you attract new clients.

Try Video

Did you know that in 2020, 80% of all consumer internet traffic will come from video? Video content is no longer optional in the time of social distancing. It's crucial that video is part of your real estate marketing plan in 2020. It’s simple enough to try Instagram Stories or Facebook Live. Give live tours of your listings this way in order to engage your audience. Check out Zillow's guide on how to make virtual tours as well: https://www.zillow.com/sellers-guide/how-to-make-a-virtual-tour-for-real-estate/

Target the Right Audience

You know the market, but do you know your customers? Getting in touch, and staying in touch with your target audience is important for more efficient marketing. Collect email addresses as soon as possible. If you have an email list, create an email and content strategy for the year. Communicate knowledge of the market and what’s going on in the community to keep the conversation going and provide your audience with useful information. Traditional direct marketing mailers for real estate professionals are still an effective way to make sure you are top of mind in your area. Trying to target a younger generation? Experiment Facebook and Instagram ads.

Be the Local Expert

Consumers want a customized journey when it comes to buying or selling real estate. They want to work with someone that knows the area, market values, and latest news. Try setting up a real estate blog that shows local area knowledge and happenings. Make sure your website has an easy real estate search showcasing homes for sale. Positioning yourself as the resident expert creates trust, and in the end, will lead to referrals from happy customers.