The Right Marketing Mix For Real Estate Investors

From billboards to digital marketing ads, there are a lot of advertising options out there for real estate investors. It can be overwhelming when you don’t know which options are best for you and you don’t even know where to start. When it comes to pouring money into advertising, you want to know that what you’re investing in will provide a return on investment. So, below, see our list of three options that are proven to work in modern day. 

1. Social Media Ads

People are on their phones for hours every single day. Most of that time spent on the phone is actually on social media! You can easily find potential customers and increase sales by creating social media ads on Facebook and Instagram with highly specific targeting options. Your ads should include beautiful images of your properties, a strong call-to-action, and link to current, up-to-date business social media pages.

2. Email Lists

Email marketing is a great way to get potential clients to your site. You can either buy email lists of your target audience or build your email list organically over time by offering discounts for signing up or a contest incentive. Make sure to produce quality emails that don’t get thrown in the virtual junk pile. Personalize your messaging as an incentive to open the email. Keep them there with a great layout, engaging graphics and a strong call-to-action. Make sure to include easy to find social media buttons so they can share with their family and friends.

3. Direct Mail

Traditional direct mail campaigns have not disappeared! They’ve gotten stronger and more effective over the years. The great thing about direct mail is now you have so many options to make potential customers feel valued. Attractive envelopes and fonts chosen for their effectiveness are now options. Some companies even offer handwritten letters for real estate investors that are designed so that they look authentic and visually appealing. Once you have a solid list in place, send out handwritten and professional letters, and see how high the ROI is. Studies show the longer you send to a potential client, the higher the response rate becomes.

Try a mix of these traditional and digital marketing strategies and watch your business grow!