$2,500: A Post Mortem
Friday, September 08
Perhaps I have been putting this off, dreading the undeniable failure that was this marketing campaign, but that being said I think it’s more important to reflect on what really happened so to know what I am going to do differently in the future. Let’s take a look at the raw numbers:Total Campaig...
A Nickel and a .06% Response Rate Won't Buy Me a Cup of Coffee in REI
Friday, May 26
Again, I feel bad for the absence. Fact is, though, virtually NOTHING has been happening. The calls have been sparse. All I’m really doing is spending an hour sending mailers once a month, and then waiting for a few calls to come up. I’ll let the stat line do the talking:1750 Mailers Sent10 Calls...
Just Call Me Luke Skywalker, Because There’s a New Hope
Friday, March 31
Don’t let the title of this post fool you, where’re haven’t conquered Mt. Real Estate quite yet, but as Tom Kroll says, it’s about progress not perfection.Just a few days after my last entry I received my yellow letter in the mail (there’s a hot tip to all newbies out there: make sure that when y...
A Little Bit of Money, Absolutely No-Show
Friday, March 17
I feel like I need to start this post off by apologizing for my absence in recent weeks. The blog is meant to be an account of a new wholesaler sans the fluff, but I really haven’t had anything to share. As you can read in my previous post, I got exactly 1 lead from my first mail campaign and wit...
Week 2: So. Okay. Now what?
Thursday, February 23
Deals Made: 0So I sent out 401 postcards from Yellowletters.com and what do I have to show for it? Two phone calls?! Ouch.I’m only partially upset because I have heard from multiple sources that its repetition and consistency is what makes a campaign successful, but was expecting ten. The fickle...
The Time for Learning has Ended
Friday, February 10
It’s put up or shut up time. The business cards are in. The books are read. I’ve listened to countless podcasts from the likes of Tom Krol, Joe McCall, Todd Toback, Danny Johnson, and Michael Quarles. I’ve spent hours reading articles about everything from how to do a lease options, or about whet...