Emotional VS. Intelectual Appeal To Sellers

Writing an Offer Letter

Finding a perfect balance between emotional intelligence and intellectual intelligence could be the deciding factor on whether or not your offer on that perfect home will be accepted or not.

We are in a market where a well priced home is not only being sold in a matter of days, but it is being sold with multiple offers. How are you going to get your offer noticed when there could be three of four other offers just as good as yours or better?

An offer letter is a great way to put a spotlight on you as a person and your offer. Most people are very sentimental about their home and a letter is a good way to show you in a human light. Sellers want someone to enjoy their home just like they did. They will also want to get fair market value. Even the nicest of people are not going to leave money on the table just because a stranger has a nice story. Your letter needs to show why and how you calculated your offer.

How can you elicit an emotional response and justify reason in the same letter?

• 1.Start off by personalizing the letter.

Compliment a feature of the home, the design, the layout, colors, furniture, etc. Point out something to show that this is not just a canned letter, rather a personalized message to them. Show humility. Tell them that you will be honored to live in their home. It can help to say that you appreciate them entertaining your offer.

• 2.Appeal to their emotional attachment of the home.

If it’s a starter home, talk about starting a family in the home. You can also mention what you have been doing the last few years to save up and get ready to become a homeowner. This can bring up memories for them but also show them that you are responsible. They will want to be confident that you will be able to close quickly without delays.

Show them that you’re offer is bringing them fair market value. Include comparables. Find out what has sold in the last 6 months and include which comps are still listed and sitting on the market. Make sure to adjust for amenities such as: updated kitchens, new carpet, new paint, etc.

• 3.Add Value to your offer. Make sure that the sale will go off without a hitch.

Include a pre approval letter from your bank. Point out that there are a limited amount of continginces or non at all! Let them know that you are happy with house as is and are not expecting them to make any major changes or improvements.

Finally, feel free to include hobbies or any additional information about yourself. Also include you realtor and lender’s contact info so that they can vouch for you if needed.