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Are you a product of the sixties? Then you will recognize the movie title The Magic Christian and the final seen (aka scene – scheme). Watch the video with disgust but that is how people are when in pursuit of money...play on their emotions... and make the deal...it is not always that easy.

If you are serious (reason for my not having skin in the game till I get a business credit profile created…know that you are a salesman Yes you are... a superstar, but often the word that everybody loves to hate has  people "cringing" at the sound and worse yet no body likes to be sold. However, as real estate investors you love to buy and that is the more glamorous aspect of real estate investing…

I don't know about you; but I do not like being the hunter; I do like being hunted…and so NO COLD CALLING allowed because you are now going to be the hunted which can be achieved by designing and developing your business sales funnel…not once but multiple times. So....is this a pitch? Maybe... I call it enlightenment (no I am not the magic Christian...I am a real estate investor who does not want to get burned...and certainly I do not want for you to be burned...play with matches and you get burned right?

A Sales process in cyber space as "virtual real estate" is a landing or splash page that a prospect can learn all about you which builds trust before you have a first meeting with Mr. Motivated Seller and your area of specialization which will be disclosed for integrity...YES? Gurus will usually outsource that aspect of the business and not help you create a sales funnel. They will say form a team...yes you will become a team builder...and a leader.

Generally speaking, a process is a "set of activities, through which work flows, aimed at a common result" (e.g., closing a deal). Processes define the best known way of doing the work or of accomplishing a goal. Processes are used to create products or to deliver services to customers such as the motivated seller.

Sales processes are simply a special kind of service. They differ from other service processes in one primary respect. The value created by a sales process is determined by whether or not the recipient of the service takes the action you want them to take. As a web developer and mobile app designer a landing page that redirect to a website could be considered a kind of sales process.

On the splash or landing page would be a video (virtual sales person) that promotes and brands your ares of specialization (e.g., wholesaling). There a prospect is provide value-laden contact. The headline, body ad copy, testimonials, and call to action through created value to the extent they will tell their friends as new visitors to your page to provide the requested information (usually their name and email address, etc.). Likewise a proposal presentation from you as the educator not a sales person (the elevator pitch) creates value to the extent the recipients accept the proposal for any buy what is offered. The product is of course related to selling the home or apartments or commercial building. Your area of specialization

The Inverted Pyramid Is A Sale Funnel

Reasons for having a well-thought-out sales process include seller and buyer risk management, standardized customer interaction during sales, and scalable revenue generation. Approaching the subject from a "process" point of view offers an opportunity to use design and improvement tools from other disciplines and process-oriented industries. It is my opinion as others before me that "there should be no reason for familiar principles of quality and process engineering to not work in the sales process" Unfortunately, while this is true, the unique challenge presented by the selling environment is less receptive to process thinking. For example, In Management of a Sales Force (12th Ed. p. 66) by Rich, Spiro and Stanton a "sales process" is presented as consisting of eight steps. These are:

Prospecting / initial contact

Pre-approach - planning the sale

Identifying and cross questioning

Need assessment

Presentation

Meeting objections

Gaining commitment

Follow-up

Where this can be observed and condensed is in the inversion of the pyramid which can be used in real estate by positioning your landing page-web site-mobile app (optional) in front of traffic. A trihierarchical system that creates synergy for the motivated seller to tap into as a lead / customer that is generated organically.

How is an organic grown list achieved as an alternative to a purchased list of leads? The "inverted" or upside-down"pyramid" can be thought of as a simple triangle with one side drawn horizontally at the top and the body pointing down. The widest part at the top represents the most substantial, interesting, and important information to convey to the motivated seller, illustrating that this kind of material should head the article, while the tapering lower portion illustrates that other material should follow in order of diminishing importance.

In journalism; it is sometimes called a summary news lead style, or bottom line up front. The opposite, the failure to mention the most important, interesting or attention-grabbing elements of a story in the opening paragraphs, is called "burying the lead."

Not A Pyramid Scheme

Now this is a Pyramid Solution not a Pyramid Scheme. The government is a pyramid scheme with a fractional or should I say fractured Reserve system designed to take your hard earned money when it is obvious that the real estate investor desires to generate a pure profit. Remember to pay them taxes or the IRS will hunt you, LOL. Your In? (urine).