Hard Money Bankers - Direct Vs Indirect Marketing

Marketing is a very generalized term that encompasses a lot of techniques and methods. There are two kinds of marketing we focus on. One is direct marketing. This is a form marketing such as mailers or emails that would go directly to a specific intended person. The other form of marketing is more a long the lines of branding. This is brand awareness or similar kinds of exposure to direct marketing but it is not known who is seeing the advertisement as easily as a direct piece of marketing. This is the billboard type vs an email containing a persons name. It is less personable but usually when a direct piece of marketing is coupled with an indirect piece, it creates a brand awareness that leads to a phone call or touch point with a new client.

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