When In Doubt - More Marketing

I was recently talking with a friend of mine who really has had his business start to take off. He mentioned that he made some growth mistakes over the last few months but his new business and bottom line didn't suffer because at the same time he made the errors he made, he also ramped up his marketing efforts. The new business was able to off set the set back. I really believe that there isn't a wrong time to market. When your business is a bit slow, you should be marketing more. When your business is flying, you should be marketing more. If you don't know what to do but you want to work on your business, I suggest focusing on marketing. Market, marketing , marketing. Marketing makes the phone ring and if you have a business with no customers, it's like having a great invention you thought of but will never see the light of day.

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