90 Day Energy In Real Estate - Hard Money Bankers
We live in a world where instant gratification is expected. Technology has made us that way and programmed the chemicals in our brains to relate a positive feeling to immediate satisfaction from an action. I am not here to sound dated and to bash that concept. I am sure we will evolve as people in a productive high speed direction. I believe there is also a balance to this and it needs to be retained by generations that are most influenced by the rapid instant reactions they anticipate. One way to adapt in real estate is to realize what can be instant and what can't. Things that can be instant because of technology are running comps, emails, contracts and CRM systems. Things that can't be instant are marketing impacts (usually), closings, moving a house, building a house and selling a house. (When I refer to the word instant, I mean within hours if not sooner. ) The most relative non immediate reactionary item listed here is....MARKETING. I have learned in real estate in almost any method of investing used that what you do today pays off in 90-120 days. This means 90-120 will have a direct reflection of your energy you put in today. Marketing is the biggest one. When you start putting a marketing plan in place today, the bulk of the efforts will be recognized in 90-120 days. This means the next time you do a mailer and one week later you don't receive calls, you don't quit or get frustrated. You need to treat your marketing and business like a car that is at a standstill. You will want to start pushing it which takes the most effort. Then once it begins rolling down hill, by the time you are 10 miles into the drive (90 days) you are at top speed with the least amount of effort.
Ian Walsh215.839.3271
Comments