3 Reasons Why You NEED To Use Twitter
I’m proof positive that Twitter is a great marketing tool for a home based business. There are 3 reasons why it’s powerful to use Twitter for small business. It takes literally about 15 minutes daily and provides a steady stream of leads for my business. It costs nothing but time.Think of it this way: Twitter is an ongoing conversation from people all over the planet about what they’re doing, what they’re reading, what they’re watching, what they’re thinking – you get the idea.There are 3 Reasons to Tweet:#1 – It’s the easiest, fastest education on the planetFollow people that you respect: gurus in your industry or authors of books you read. Soon, you’ll get immersed in exactly what they do, read, watch and think on a daily basis.If you want to be like them, do what they do. You’d never get the chance to know so much about a person of stature as you do on Twitter.People to follow in the home based business industry: Perry Belcher (web 2.0), Frank Kern (Copywriting), Mike Dillard (Strategy), Anthony Robbins (Mindset). Me, Steph Robey – if you want to see how a baby boomer, old school marketer uses Twitter. ([email protected])Emulate them and get better results in your life.#2 – It’s the easiest, fastest way to gain exposure in your industryFacebook, YouTube, eZines, WordPress, Ping – all offer tools that allow you to automatically tweet when you upload a new video or blog or write a new article. So, as you’re building a following, look for people who have similar interests, people within your industry that can benefit from your content.A link can be automatically sent out via Twitter to your followers each time you upload content. This helps to establish you as an expert and build credibility and trust with your followers.Eventually, people make it back to your site(s), check out your business and become a prospect. Be careful not to sell. Build relationships first. Eventually, they’ll want to know what you do for a living and then tell them you do marketing and occasionally you teach people.They’ll want to be part of the occasion so have a way for them to opt-in to your list and become part of your “tribe.”#3 – It’s so fun, it’s addictingTwitter’s like high school. You can hang out on the “mall” with the cool kids (see reason #1). You may not directly be a part of their “tribe” but you can listen in on what they’re doing reading, seeing, thinking and be in the “know”.Then, you get to tweet to them about the things that you’re doing, reading, seeing, thinking and they retweet – send your message out to their own personal “tribe.” (See reason #2).Supply value, have fun and build a following using Twitter for small business. Seth Godin wrote an excellent book on this called “Tribes.” Your list is basically your tribe and your goal should be to grow your tribe and it’s really easy to do with Twitter.Be Big! Pass it on…
Comments