Location and Virtual Maps
Thursday, July 09
"Location, location, location" is the real estate refrain. As a real estate professional, you know the importance of location. But, what makes location important to home buyers? On the practical side of life, location is so much more than just a neighborhood.Location, its more than where your hom...
Confused About Using the Term REALTOR®?
Friday, July 03
Are you confused on the proper use of the term Realtor® when marketing you or your website? I was. So, I called the National Association of REALTORS® to get some clarification. I talked to a wonderful person at NAR by the name of Mary Newell in the Trademark Department. Here are some of the t...
The Model of a Golden Business
Thursday, June 25
In the real estate business, whether you are a real estate agent, broker, mortgage lender, home stager, title rep, home inspector or virtual assistant, you're only as good as your word. We rely very heavily on "word-of-mouth" advertising in our respective businesses. So, it's very important...
7 Privacy Policy Tips for Your Website
Thursday, June 18
I recently read that only 5% of real estate agents post a formal Privacy Policy on their websites. So, I did a little test of my own. I randomly searched the Internet for real estate agent websites which asked for information from their website visitors. I found that not one of them had a ...
Put Your Business on the Map with Local Search Marketing
Thursday, June 11
Real estate is very local. Over 70% of users search for real estate by city and most use search engines when performing their search. But, there is a growing number of users who are using local sites for searching businesses in their area. The popularity of mobile phone apps is one of the...
Expert Advice
Thursday, June 04
Don't you love it when you can get expert advice from an expert, especially when the advice is free? If your answer is yes, then you are just like millions of other people. Included among those millions are people seeking real estate advice. I believe when people have questions, they want to c...