The Pareto Principle – Learn to Maximize Your Time
Thursday, September 13
In 1906, an Italian economist named Vilfredo Pareto created a mathematical formula to describe the unequal distribution of wealth in his country, observing that twenty percent of the people owned eighty percent of the wealth. In the late 1940s, Dr. Joseph M. Juran inaccurately attributed t...
Part II: The People Side of Guerilla Marketing
Tuesday, September 11
The Land Geek's Part II to Creating More Buyer’s Than You Can HandleStep #1: Be accessible: When people call you, pick up the phone!!!!In this day and age people get a lot of comfort from being able to personally speak to the owner of the property, especially when they are buying on-line and...
What is Considered Good and Bad Land?
Saturday, September 01
Most often flat land is the least expensive to develop and the most desired for building purposes. However, be careful when buying flat land because the worst thing you can do is buy swamp or marshland. Land with barren rock will increase costs and virtually eliminate a basement just the same...
Part I of Mark’s Marketing 101: Guerilla Marketing On-line
Saturday, September 01
People often ask me: “Mark, what is the secret to your success.” While each person’s journey is unique, there are some key elements to business success that each aspiring entrepreneur must learn. In thinking about how to offer you the most valuable advice today on my blog, I settled on so...
Land Coaching Testimonial on the Land Geek's Due Diligence Program
Monday, August 27
These days I am constantly hearing from my Land Coaching clients how difficult it is to research properties. Doing it wrong can cost you time, money and your reputation! I've seen people buy land with no access, property with liens on them and in areas that the water is not even drinkable! D...
How to Sell Your Land Online
Tuesday, July 17
About 15 years ago the best way to market your rural land was either a classified ad in the local paper, signage off the highway or the local pennysaver. Larger companies would use radio or some other direct marketing technique. All of these marketing strategies were slower and more expensi...