How *NOT* to Write a Google Ad as a Wholesaler (Part 2)

If you read my previous post, "How NOT to Write a Google Ad as a Wholesaler (Part 1)," I emphasized the importance of showing up for the right keywords. If you thought that was just a one-off issue, think again. Take a look at this ad, which is clearly targeting a keyword that a buyer would use.

I know what you’re thinking: “Yeah, I only pay when someone clicks on my ad,” which is true. However, the buyer might click just to see "what this ad is all about" or to check if you have properties for sale. In a split second, they might click your link, and just like that, $10-$30 of CPC goes out the window.

The main takeaway is this: always ensure your campaign shows up for the right KEYWORDS. You can achieve this by regularly checking the Search Terms report, routinely searching for your brand on Google, and pulling the actual keywords that are converted in your CRM. (It’s doable, and I can show you how it’s done.)

What else is wrong with this ad, you ask?

• 1 - There are no sitelink extensions, which could give your ad more "visibility real estate" and better reflect your business.

• 2 - There’s no phone extension, allowing visitors to tap and call you directly (which, of course, will be tracked in the Google dashboard).

• 3 - There’s no Call to Action. If you think writing a generic message will get great results, think again. Don’t leave anything to chance—guide the visitor to do what you want, which is to click YOUR ad and leave their details on YOUR SITE. That’s the only way you’ll quickly convert a seller into a contract.

• 4 - What else is wrong with this ad? It’s just too short compared to the more extensive ads from your competitors. Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.

Conclusion:

If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.

The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction. There’s simply no room for mistakes that can be easily avoided.

Did this article help you? I’m curious to know…

About Me:

My name is Yogev, and I’m a real estate investor and digital marketing expert with 16 years of experience. My core expertise lies in digital campaign management, software and CRM integration, and developing strategies to acquire high-quality leads that convert into deals for real estate professionals. I’ve worked with a wide range of clients, including wholesalers, investors, capital raisers, fix-and-flip specialists, and Realtors.
If you want to create a robust digital marketing channel for your real estate business, reach out to me today.