Bad Google Ad Landing Page Experience That Can Lose You Money (Part 1)
Wednesday, August 28
This is a landing page I came across in the Boston, MA market. I’m not sharing it to criticize the site owner, but rather to highlight how small mistakes can cost you money when advertising on Google. (I actually hope the owner of this page sees this and considers making the changes I’m about to ...
How *NOT* to Write a Google Ad as a Wholesaler (Part 2)
Wednesday, August 28
If you read my previous post, "How NOT to Write a Google Ad as a Wholesaler (Part 1)," I emphasized the importance of showing up for the right keywords. If you thought that was just a one-off issue, think again. Take a look at this ad, which is clearly targeting a keyword that a buyer would use....
How *NOT* to Write a Google Ad as a Wholesaler (Part 1)
Wednesday, August 28
One of the biggest mistakes an investor can make when deciding to take the plunge and start spending money on Google Ads is targeting the WRONG keywords. It’s true that one way to use keyword targeting is through “broad” keyword types, which are usually less expensive and can capture various keyw...