Creating Instagram Business Account

If you are dreaming of having a small business, but don’t know where and how to start, or you are just looking for a place to grow your already existed business, we have got an answer for you - Instagram.

You might want to sell your art, craft or simply show off your photography skills and get commissions there. Regardless of its type and size, every business could easily be promoted and grown on Instagram. And to help you achieve your dreams, here are few tips on how to manage your business on Instagram:

1. Set up a business account.

Doing so gives you access to special business tools like statistics, ads and allows you to add in pertinent business information like store hours, business address or a phone number.

How-to: First create an Instagram account using your email or Facebook, Then open settings within the app and tap on Switch to Business Account.

2. Upload content daily to gain the following.

For your products to get customers, people should be able to see them and know more about them. Upload pictures of your products and don’t forget to add descriptions of them daily. Additionally, you can add hashtags to gain the following.

Example: If you are selling hand-made bracelets, use hashtags like #braceletsforsale and etc.

3. Promote your posts.

In order to let the bigger audience know about the existence of your store (or etc.), you can promote your posts by paying price depending on the ad duration.

How-to: Choose the post you would like to promote and tap “Promote”, there you can fill up information like who you would like to see your ad, how long you would like to run it and how much you want to spend daily.

4. Add product tags to your posts.

Before we begin, you must be approved for Instagram Shopping before being able to tag products in your posts.

Adding product tags, allows your audience to check the prices and descriptions of specific products they are interested in.

How-to: Tap the products in the photo that you want to tag, enter their names and then select them as they appear in the search box.