7 Platforms That Every Real Estate Business MUST Use

In this day and age, every business, including the real estate industry must (not should) be using these seven social media platforms out there if their company wants to raise more capital, sell more houses/apartments, get quality leads, attract more customers and become a leading company in their industry, whatever category your business falls into, multifamily, wholesaling, fix and flip, Air BnB, R.E.I.T, construction, realtor, agency, etc, social media has to become your go-to platform for your marketing efforts.

1. Facebook is a leading platform in the social media world, currently having 2.45 billion monthly active users and 1.62 billion users who visit the site daily. 65% of Facebook users are under the age of 35, although Facebook use among the older generation is rising rapidly and they mainly choosing to use the phone rather than a computer when going through the page. 74% of Facebook users are high-income earners, making more than $75,000 and surpassing LinkedIn with 49%. 88% are coming to keep contact with family and friends and 33% are using the platform to get entertainment. Highest traffic occurs on Wednesday-Thursday at mid-day, making the 11:00 am-2:00 pm best times to post. 11% of Facebook content is in the video, which is being watched 8 billion views a day and 85% of them are watched without sound. And people are 4X more likely to watch a live video instead of recorded.

2.LinkedIn is another great platform and here is some cool stats for you, did you know that 33% of millionaires use LinkedIn? Among LinkedIn’s members, there are also 17 million opinion leaders, 10 million C-level executives, and 40 million mass affluent members. Having 610 million members worldwide, it is definitely a good platform for you to network in, having 303 million active users from which 40% visit the platform daily. This platform is mainly business-oriented, so no wonder that 92% of Fortune 500 companies are using LinkedIn. Comparing to Facebook where people spend 58.5 minutes a day, LinkedIn users spend 17 minutes per month on this site. Age groups of 18-24 make up 24%.

3.Twitter has 330 million monthly active users and 145 million daily active users. About 63% of worldwide Twitter users are between age of 35-65, from which 66% of them are making and 34% are female. On average people spend about 3.39 minutes on Twitter per session. And for the business owners, there are already 67% of B2B businesses who are using Twitter as their digital marketing tool and 40% of Twitter users say that they have purchased a product or service after seeing it on the platform. According to Statista, About 74% of Twitter users use the network to get their news. 83% of 193 UN member countries have a Twitter presence and 93% of Twitter’s video views happen on a mobile device.

4.Instagram is another platform that attracts a lot of people attention, the number is 500 million daily users, while 200 million of them say that they visit at least one business profile a day. This platform is more liked by female users, making 52%, while 48% are male. People spend some time on this platform on the daily basis, showing that an aware user spends 28 minutes a day on this platform. However, that doesn’t mean that Likes no longer matter. Instagram started hiding like counts in Canada, Australia, Brazil, Ireland, Italy, Japan, New Zealand, since 41% of Canadian content creators said engagement dropped after like counts were hidden, it means it’s more important than ever to create powerful Instagram content that inspires engagement as 83% of Instagram users to say that they discover new products/services on the platform, 81% research products or services and 80% decide whether to buy a product or service.

5.Podcast shows and episodes are being listened 49% from home and 22% while driving, while listeners subscribe to an average of six shows, 80% of them listen to the entire episode and 19% of them say they do so by increasing the speed to listen faster. Podcast listeners are much more active on every other social media channel, where they are more likely to follow companies and brands there as well. The majority of podcast listeners are the age 25-34 and are more listened to by males than female consumers. Podcast ad revenue grew from $69 million in 2015 to $659 in 2019. 20% of U.S. podcast listeners only have an annual household income of $100,000 to $150,000. Another 15% of U.S. podcast listeners have an annual household income of $150,000+.

6.BiggerPockets is definitely a great source for connecting with potential investors, finding partners, raising capital and bringing attention about your projects and work. There are 1,633,080 people and 47,122 companies currently using the platform. With 4,671,479 forum posts, 55,184 entries across 17,548 member blogs and hundreds of new members every day.

7.YouTube became a new age TV, as it became a second-most preferred platform for watching videos on TV. That is where 2 billion users worldwide use it watch it ever month and 1 billion hours are spent watching the videos on the platform. Making it the second most popular social media platform where 79% of internet users say that they have a YouTube account and 70% are preferring to watch videos of mobile over desktop, spending on average of 12 minutes per day watching the content and each visit involves 6.5 page views on average as well. Most YouTube users are between 18-44 years old. More businesses are turning to video content where 62% of businesses use YouTube to post their video content because 90% of people say that they discover new brands and products/services on YouTube.

If you have any questions, feel free to schedule a call with us to discuss how we can help your business: https://calendly.com/equitynest/social-media-consultation