How to Find Your Investors With Social Media

Shouting it from the rooftops, social media, we utilize it to tell everybody what it is that we're doing. We're always networking on social media groups and talking to different people. And ironically the first deal that we did, the guy hit me up on Facebook and said, “Hey, I'm looking for this much money” And I said, “Well, do you have time for a call?” And he was on vacation with his family in Jamaica, and we had an hour-long conversation and he said, “You know, here's the timeline, here's how much money, would you guys like to get involved?” and I said, “yeah, give me a day before I commit, because I got to talk to the partners”. That's a lot of money to raise in a short period of and we haven't done it before, but I'm confident that we can.

He said “I think this will be cool” and that's how we met, just Facebook groups and knowing the same people. I didn't know him directly, but I knew a few people that he did not. It was one point of separation, he just posted something on a Facebook group; I need 10 million bucks. We worked that down to financing and all the different things, but I said, “I might be able to help you with that”. That was kind of the value that we needed. He just deployed almost nine or $10 million in them and other projects that he had going on. He has over a thousand units under management as well. He just deployed a lot of his investor's equity. It would be easier for him to hit the easy button on this and then go find another deal. So he is doing what he is good at, which is finding, vetting and underwriting deals and we're doing what we're good at which is finding and deploying gap.

I am mostly on the capital side. Travis Scott, who is one of three partners, does all of our underwriting, we call him the deal killer. He has figured out all of the models and knows what it's supposed to look like. I can't even tell you that stuff because when it comes to that, I kick it to Travis and he tells me if we're going to do the deal or not.

I think just learning the structure and understanding what the legalities are of the syndication business. When you're raising capital, there's a lot of legalities, but it's making sure that you're walking the line with the investors, that you are compliant with the sec regulations and your PPM's and all of those things. And I'm not a very detail-oriented person. I just like to go out and build relationships, that was the hardest thing for me. And that's just a personality quirk I think because I'm not very detailed. The other guys on the team are, they had to make sure that when we were talking and having capital raising conversations that we were doing it within the guidelines of the law. You have to be careful about that stuff if you're not a rule-oriented person. I don't think a lot of entrepreneurs are very rule-oriented, that was one of the hardest things to learn. I think the hardest thing do is to get out there and consistently raise capital and make sure that it's a part of your business and that you're always having those conversations, always meeting new people and consistently having that conversation, it makes a real difference.

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