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Updated over 3 years ago on . Most recent reply

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471
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Robert Burns
  • Wholesaler
  • Baton Rouge, LA
96
Votes |
471
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Direct Mail Marketing for Probate Leads

Robert Burns
  • Wholesaler
  • Baton Rouge, LA
Posted

I've been debating how to market to a number of potential probate property leads and choose between:

1. Direct Mail

2. Cold Calling

3. SMS Texting

Any feedback from actual marketing experience would be most appreciated!

Thanks, Bob

Most Popular Reply

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Rick H.#4 Marketing Your Property Contributor
  • Lender
  • Greater LA/Orange County area, CA
3,549
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3,866
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Rick H.#4 Marketing Your Property Contributor
  • Lender
  • Greater LA/Orange County area, CA
Replied

The challenge many marketers have is biased perspective: assuming the prospect thinks like them. 
if you’re working open probates, for example, the typical PR is the alpha child, age 45+. Are they known and reachable? How do they want to be initially contacted (text, mail, call, text)?

I can assure you that no inherited property sale prospect wants a spammy text with a “yo dude” message. However, unsophisticated, cash-strapped heirs might respond. 

“Know thy target prospect and their preferred media.”

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