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Updated over 3 years ago on . Most recent reply

Direct Mail Marketing for Probate Leads
I've been debating how to market to a number of potential probate property leads and choose between:
1. Direct Mail
2. Cold Calling
3. SMS Texting
Any feedback from actual marketing experience would be most appreciated!
Thanks, Bob
Most Popular Reply

- Lender
- Greater LA/Orange County area, CA
- 3,549
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The challenge many marketers have is biased perspective: assuming the prospect thinks like them.
if you’re working open probates, for example, the typical PR is the alpha child, age 45+. Are they known and reachable? How do they want to be initially contacted (text, mail, call, text)?
I can assure you that no inherited property sale prospect wants a spammy text with a “yo dude” message. However, unsophisticated, cash-strapped heirs might respond.
“Know thy target prospect and their preferred media.”