Direct Mail Marketing for Probate Leads

[Robert Burns]

I've been debating how to market to a number of potential probate property leads and choose between:

1. Direct Mail

2. Cold Calling

3. SMS Texting

Any feedback from actual marketing experience would be most appreciated!

Thanks, Bob

[Rick H.]

The challenge many marketers have is biased perspective: assuming the prospect thinks like them. 
if you’re working open probates, for example, the typical PR is the alpha child, age 45+. Are they known and reachable? How do they want to be initially contacted (text, mail, call, text)?

I can assure you that no inherited property sale prospect wants a spammy text with a “yo dude” message. However, unsophisticated, cash-strapped heirs might respond. 

“Know thy target prospect and their preferred media.”