DMM or PPC Not Working? Let Uncle Jerryll Help Come Sit On my Lap

[Jerryll Noorden]

Good Day My Little Mortals!

Today I am going to share with you the secret of my lead generation success. 

First watch this video here below:

Now... listen,

PPC, FB-Ads, Work! Period!

Often, people put the blame on everything else but the actual problem, when it comes to marketing.

PPC works, PERIOD. Facebook ads (I HATE those o%&## $%&#* s$&$@$$ ) at FB. Dem stinkerds keep banning my damn ads Gadang them to hell... BUT, it works.. PEROIOD... as long as you have the Right Budget + target the Right Audience.

1. Right Budget:

Look into Cost/Deal (NEVERRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR Cost/lead!! Remember that. Cost/lead is a made up illusion that doesn't monitor nor evaluate your marketing campaign. This is only for people that don't think straight, follow sheep and for Oompaloompas. COST/DEAL is the ONLY metric that means anything! Want to disagree... GREAT!! Write your opinion on a piece of paper and burn it. Don't care! We Good? GOOD!

2. Right Audience:

If Nike wants to sell shoes, and their ads get displayed in-front of people without any legs... they won't sell any shoes. Right audience!!

However:

That said... if your website is just bad, I don't care what you do what you tweak... you are not going to get leads. So to those that want to follow my handsome footsteps into lead generation mastery, pay attention.

Here Is Jerryll-Marketing 101:

Sit down, get some popcorn, take a shower, come back, sit down again grab the popplecornz (again) and pay attention!

I have a saying and I think a lot of you should really take this to heart. Ready?

"SEO is not about Google, SEO is about PEOPLE."

Although in this post we are not dealing sexy SEO, this holds true for any and all marketing. Paid marketing just gets you in-front of people. You still need to make sure your website resonates with your traffic.

Many will have a different opinion on this but I am convinced landing pages are bad. You need to drive your traffic to an actual resonating page of your website. You need to build trust. You need to make people go through your pages, read as much about you as possible, scroll deep into the website. The more they read, the more they learn about you the more they will trust you and find you credible.

You SERIOUSLY need to put the effort, and significant thought and strategy into this. If you are not seriously strategically designing the page in relation to your content, in relation to your visuals, in relation to the message on the page, you are winging it. NO ONE does this. Not ONE person! (that I know of). Often people build websites based on separate individual elements and call it done. 

You need to use the right words along with the right picture to cause an emotion in someone, with the right message, with the right design, at the right location on your website, each element building that emotion up till the traffic is at that spot emotionally where you need them to be and only THEN should you ask them to fill in the form!

Answer me this truthfully: 

• How many of you just put a website up and call it done.
• How many of you put a website up and all you think about is putting this latest dynamic moving floating element, making it look "cool"
• How many of you put a website up and tweak it based on YOUR assumptions what a motivated seller would want to see.

I spit in yor faces (in Russian Accent). Bad boy, BAD! That is not going to fly buster! Dudes, a website's purpose is not to look good, cool, awesome neat, modern. amazing. The goal of the website is to show your traffic you are credible. The purpose of your website is to generate leads! That is IT!!

In other words, in order to craft an effective website, you NEEEED to understand exactly what your traffic's problem is. Them needing cash for their house, is not their problem. Find out what their reservation is, and write your page, the ad is pointing them to, to eradicate that reservation.

Your website is in itself a nurturing campaign, where traffic that doesn't know you at all, grows into trusting you the more they read and the deeper they dive in. You need to guide that traffic in such a way that transforms them from cold traffic to warm, hot, then obsessed with filling your form and ONLY your form.

You do this by designing a layout. You identify all elements that layout should have, and then writing content for each part of that layout into a coherent logical progression guiding your traffic to trust you the more they dive in.

Imagine you post an ad where you are targeting motivated sellers with specific problem: Their tenants smell like unwashed monkey butt! Your landing page shouldn't be some 1-pager saying "Hey if your tenants smell like donkey farts, fill in the form".

You need to drive your traffic to a page where you elaborately describe the how, why, consequences of smelling like donkey breath has on their lives and the lives of the people. Go all out and describe how you can help and why their help, their solution works.

Here is an example just from the top of my noggin. My page would be dissected as follows:

1) Introduction.

Make sure you do not make this about you. Talk about you but disguise it into value for them. Here you need to make them realize that they are in the right place, on the right page of the site, and this section has the purpose of them becoming excited to read more (to scroll down). Here you do not put the solution to their problem. Everyone thinks that putting the solution first they will be interested in knowing more. WRONG. No one cares about your solution, people care about whether YOU can help them or not. Not him, or that ugly guy there, no.. YOU.

Example: Imagine you have a business that specializes in buying houses that have a bad tenant infestation.

My intro would be:

We are a house buying company that specializes in buying properties that have tenants, that have not taken showers in years. I mean, we LOVE walking into a house and it just reeks of wet ape, you know, where even the flies drop dead 2 and-a-half seconds after flying through that door. LOVE IT. If you need to smell a house .. I mean Sell a house... and you can't even see the actual skin color of your tenants -it is that dirty-, we are serious about buying it... (the house not the tenants).

See what I did there? I wrote an introduction but it is disguised as reaffirmation they are in the right place. Everything I said 100% resonates with the reason they are on the website for. If you had mentioned things like “we have over 400 years combined experience buying houses”… yawn. This is you bragging about you. No one cares! It should never be about you. Always about the seller! Got it? Good.

Want more? Sure you do!

2) Body.

Here you need to make sure they are convinced you are the authority in this space. They need to feel like you know your poop!(Biggerpockets won't let me say the S word sorry). My warning list is already 5 miles long. I am walking on thin ice here.

ahh where was I. Ahh yeah. Here you need to convince people you are smarter, wiser, better looking, sexier, smell better, have the biggest.. brain of all the competitors out there. The body should have the following sections CLEARLY distinguishable from each other and the rest of the website.

1) A good reason why they should read the body (unarguable logic does the trick for me)

2) A good “how it works" recap (don't go elaborate here).

3) Expectations (what can they expect if they choose you?). A "cash offer" is not an expectation, that 's why they came there for silly goose!

4) Who your services are for/ what problems you solve..

5) Offer the solution

Example: "how it works" section

The first thing we do is we drop down on our knees and give the greasy tile floor a serious massive 1 foot lick. You know... where you start with the tongue flat on the ground, put lots of pressure and you just give the floor a huge one foot long slurp. This lets us know the condition and the ph-level of the floors. This is also how we establish the funk level of the house. From this we can see how old the house is, the cost of repairs, how often the tenants took showers/month. Everything we need to know so we can make you that offer.

See, what I did? I didn’t just say “fill in form, schedule an appointment, get cash". That doesn’t establish you as any dang authority. It in fact does the opposite. It blends you in with everyone else!

But here as the floor-slurper, I established myself as someone that knows what they are doing in the eyes of the seller, and obviously how serious you are as a buyer, giving the sellers less incentive to look for more people to lick their floors, eliminating the competition. The more trustworthy and competent you are to a seller the less need they have to contact more people.

Go watch the movie "mouse hunt". When the guy eats mouse poop and can tell the age and eight of the mouse... yeah... he is an authority. Do the same. Go to your next walkthrough find mouse poop and eat it in front of the seller and tell them how much the mouse weighs, what color it is and its a boy a girl or genderless. If they don't just accept your offer on the spot I just don't know what would. Try it. Let me know how it went. I would LOVE to know. Really!

3) Conclusion.

Here you will prove to them the solution works. There are many ways you can do this, but whatever you do, this is what I suggest. Now you need to show that your solution actually works. You do this by adding a ton of real reviews. BOOM

Include the logic of the solution. Make it so that not a single person can possibly argue or challenge that solution... just like I do with so many of my posts here on BP. When ever I claim something, I add a slew of pictures, screenshot, graphs, numbers. The point? No one can argue with you, and you will be seen as the authority, (or an egotistic full of himself jerk). Both cases are awesome so you can’t go wrong.

Then you pair this logic with visuals. Visuals are important. If your page, you are driving people to, has a bunch of text... you're done. That doesn't mean you should just add pictures. The secret Jerryll-Formula to success in conversions is simply this.

Never add a picture for the sake of adding a picture. A picture should ALWAYS compliment the text, and the text should always compliment the picture. You are attacking the reader from both angles and this not just sticks, they will feel it for a long long time far after they left the website and browse other websites.

They browse other websites subconsciously feeling like their site sucks, as they felt WAY better browsing mine.

What this does is … and sit down for this my little mortals… what this does my friends, is that your competition's suckiness helps YOU convert more traffic. See what I did there? My lead generation awesomeness doesn't just stem from my methods being far beyond the competition, but also the pure horribleness and incompetence of my competition’s websites makes my website and branding and personality online stand out SO MUCH MORE ( I love you.. all my sweet competitors out there... no I didn't say anything bad about you.. you are dreaming.. never happened… illusion, I’m innocent).. Ahem…

See why it is so bad to have a crappy website?

If anyone in your market has a good/decent website while yours sucks or is standard template carrot, YOU are helping THEM be more successful at YOUR own expense. (and I bet they are not even telling you a “thank you for the leads” are they! Ingrates!)

The Fine Print

Listen my little mere mortals, here is the fine print.

1) This is just an EXAMPLE of how I would approach it after a bit of research and then test the page. This is what I do for my website and well you saw how well my lead generation is performing right?

2) My strategies all work and are tested with free organic traffic (the hardest and most difficult leads, yet the best you can get). Paid traffic behaves very differently however. The results you will most likely see could possibly be a reduction in leads but an increase is quality/motivation... which ultimately will result in MORE deals while working less for each deal.

So... if you are doing just PPC or DMM (see now why I HATE DMM? You do DMM and I compete against you in the same market with my ninja kung-fu-praying-Mantis-Sleeping-Dragon-Crouching-Tiger -Peeing-Monkey style Jerryll-FU) without taking my teachings into account... OMG I will WHIPE the floors with you!

But here is the point my little mortals:

Lead gen is about nurturing people from cold to "OMG I WANT HIM"... using a strategic strategy that nurtures your traffic to trust you more with every new sentence they read on your site.

The challenge is that you need to make sure people will read your site. Not because you have AMAZING content on your site does it mean people will read it.

For this, there is a WHOLE new strategy I have developed, but I will be writing a book if I shared it. 

Lead generation is NOT like all these dang gurus make it out to be. Do you see why I wipe my butt with DMM cold calling driving for dollars, bandit signs. If you are hell bend on doing these methods anyways, fine, BUT you NEED to get yourself a website an drive your paid marketing to it ONLY AFTER your site is optimized for conversions.

ANYONE doing ANY sort of paid marketing and your sites are garbage, You Are Throwing Money Away. I Promise you that!

So now you have a choice. You can either look for mouse droppings eat it, and determine the size and color of that mouse, or take this message seriously and for Pete's sake start taking websites seriously or people like me WILL wipe you out of business! Which one is it?

MSOOTKAUG Has Spoken