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Updated over 3 years ago on . Most recent reply

Targeting Investment Direct to Seller
Good afternoon,
I have done 50+ wholesale deals since starting out and have been very fortunate to have guidance from sites like this among other places. Most of my deals I have contracted directly off MLS or from other wholesalers and then either assigned to the end buyer or double closed.
I really want to get into targeting sellers directly. I have done a two direct mail campaigns and found some luck doing that. I have a few simple questions I am sure someone on here can answer.
Should I be targeting a demographic? Such as age of owner, year the house was last bought, widowed, tax delinquent, etc?
Or should I be targeting owners with a recent deed transfer such as quit claim deed, or intrafamily transfers, etc.
Maybe a combination of both?
Lastly, solely looking at quit clam deeds off the property records. Is a quit claim deed typically going to be a transfer of title for the current owner to say an LLC or maybe out of the name of a spouse or sibling? Or does a quit claim usually indicate a distressed sale to an investor?
Thanks in advance for any insight.
Most Popular Reply

- Real Estate Consultant
- Mendham, NJ
- 7,600
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No offense, but this post makes no sense to me and seems a bit fishy. You've done 50+ wholesale deals off the MLS and from other wholesalers? That can't be lucrative and is not a good way to wholesale at all so I don't know how or why you've done that 50 times. You are new to BP, but got a ton of advice from here? Just doesn't add up.
On your question though, you want to make funnels for each type of seller and tailor a different personal letter to each type. Not all off-market potential sellers need cash so sending that letter to high equity who owns four properties is a waste of paper. You can target whatever you are best at. You can't be good at just off-market, you need a wheelhouse. What sellers do you like talking to the most? Are you good with probate? Do you like OOS investors looking to get rid of a one-off in your state?
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