Has anyone used social marketing tools to help generate leads?

[Ugochi Ndubuisi]

I'm fairly new to the wholesale industry. And when I ask for advice everyone gives me the generic answer(cold calling, driving for dollars, hiring VA, etc). I do come across some posts of lead generating using keyword optimization and websites...has anyone been successful using this avenue? Has anyone worked with Chad Lower? Is he legit? https://housebuyingmasters.com