Probate Property Marketing

[Robert Burns]

When marketing to probate properties what is the prevailing thoughts around marketing to the spouse of the deceased.  In other words just sending a letter to the estate of the deceased knowing that the spouse is alive and probably inherited the property they were living in.  Is that appropriate?  How likely will the spouse be interested in selling their property or do you market to them anyway because the spouse may be downsizing or moving to retirement home or something like that.

Thanks in advance for your replies!