Every Door Direct Mail

[Account Closed]

Has anyone used a service provided by the U.S Postal Service called Every Door DirectMail? If so how effective was it?

[Dan R.]

My local advertising company is built on the EDDM platform, and while I am a strong believer of it, this program is generally not worth getting your brand out there in terms of wholesaling (unless you have a large budget that you would like to just use up at the end of the month).

I average between 40-50k pieces per month and a conservative response would be around 1%

Heres a quick breakdown:

EDDM:

Printing & shipping 5,000 6.5×9 Postcards…. $410
Shrink wrap into 100pc bundles………………… $40
Postage…………………………………………………. $800
Total…………………………………………………….. $1,250

Targeted:

Printing & Prep 1,000 6×9 Postcards…. $250

Mailing List for 1000 leads: $60
Postage…………………………….. $280 (standard class),$390 (first class)
Total…………………………………. $590 (standard), ($700 first class)

For the same cost, you could send two first class mailings to your targets by using a list. If wholesaler #1 did a 5,000 EDDM saturation mailing once and client #2 did a 1,000 targeted mailing twice, I can virtually guarantee that wholesaler #2 will get a much higher ROI.

These are loose numbers but you get the idea.