Questions about first Direct Mail Marketing campaign

[Ben Cohen]

Hi everyone,

We've done driving for dollars and have around 1100 distressed property leads in our area which we added via Dealmachine.

We’re getting ready for our first DMM campaign - we narrowed our DFD list to:

- Sold over 3 years ago

- At least 60% equity

This takes us down from 1100 to around 200. It's a bit disheartening to see that, but is that normal? Note that this does not include properties where there is no equity percentage available on Dealmachine. If we include properties without equity percentage known, it increases from 200 to around 500.

Should we also start texting / calling / emailing the owners while the postcards are being sent? Or will that be seen as too annoying / intrusive?

Thank you!!

Ben