Direct Mail VS Cold Calling

[Craig Brandt]

Hey everyone, my main marketing strategy for the past three years has been cold calling, I have a cold caller that is outsourced and I handle all the leads that are produced. I have seen a pretty large decrease in our contact rate and lead flow. I am intrigued by direct mail. I have done some research and it seems as if I want to take the personal letter approach. Looking for input from someone who has done both cold calling and direct mail in this current market. Pros Vs Cons (Boston MA and Jacksonville FL Market)