Cold call effectively

[Avihay Ohana]

Hi BP,

Only few properties under my belt I realized the power is in controlling the deal.

I hired a full time cold caller who makes 1200 calls a day.

Would love to connect with someone more experienced in this field who can share some of his/her insights about their cold caller team.

[Michael Orlando]

@Reed Kelly Usually you're dealing with more sophisticated investors when you call on decent size apartments. So it's a bit more "tense" sometimes I'd say than calling small multis that are mostly owned by mom and pops. Definitely gotta know the market you're calling (what cap rates on acquisitions are looking like, price per door, etc..) and how to sort of ease any tension. Usually they won't give much time or thought to someone who they can't feel is a serious buyer. 

I would make sure you have an idea of the property characteristics and the market around the property when it comes to metrics so if they hit you with "how much do you think it's worth" or something along those lines, you can give an educated guess as to the range it would trade for. Also, I would get to the point pretty quickly and not try to small talk too much. Usually they get a good amount of calls from people trying to undercut them and you don't want them to think you're doing the same and that you're serious and to the point. Hope that helps!