Who is committing to improving their SEO this year?

[Kyle McCorkel]

I’m making a commitment this year to improve the SEO of my home buying website, and I’d like to hear from others who are doing the same. Specifically I’d like to hear what actions you are taking.

We purchased a $100 training course from Carrot and are implementing all the steps that they recommend. We are measuring everything. We set goals for where we want to rank on the top keywords, and we are tracking them daily/weekly/monthly. We are aiming for 1 new YouTube video per month. We are doing pitches for reporters to get backlinks and trying to get at least one new backlink per month. We have goals for bounce rate, organic traffic, traffic-lead conversion rate, and lead-deal conversion rate.

Once we finish implementing all the steps from the training, if we haven’t met our ranking/traffic goals we will continue to refine and we will bring on an SEO consultant for help if needed.

What steps are you taking? Any recommendations from the experts?