Results of my first YL campaign...

[Daniel Hornsby]

Last Saturday I sent out a batch of 100 mailers to my AO/OO list. One week following that I have had 8 responders. 2 of those 8 didn't actually leave a VM but the caller ID recorded their number. That comes out to an 8% response rate which (I think) is good, depending on who you talk to, I suppose.

I haven't had a real motivated seller call though so, 0 deals have been made. :(

I was, however, given leads by a couple of the callers directing me towards other people/properties that may have need for my help. I will be following up on those when I have time.

As I feared, most of the leads came from condo's and condo's are something I am hesitant to work with. Mostly because I A) prefer not to work with them B) am very uneducated on how to handle them C) feel there just isn't enough of a spread to work with for wholesaling (at least for the ones that have called in).

I need to be schooled in the way of the condo.

I had one landlord who was looking to sell a rental but would not budge from his price which was at/slightly above FAIR market value.

I had one "rehabber" who had a rural home which he was in the process of turning into a duplex but he wanted more than 2x the actual value of the home.

I am trying not to feel discouraged but I had hoped for better results. I know statistics show that deals almost never happen on the first mailing, but I was hoping to get at least a small deal out of 100 leads. I will be printing off another 100 letters from my list of 500 to send out, hopefully, soon.

I read somewhere on BP that its hard to wholesale and carry a full-time(or over full-time) job at the same time. That is the TRUTH! It's the full-time job I'm trying to quit. Its not just the job I'm trying to quit, but its also the lifestyle it has created.

I've decided to create a number of handmade bandit signs in addition to the direct mail campaign to hopefully create more motivated leads. I'm anxious to close my first deal! :)

Overall, I'm still optimistic that my first deal is right around the corner.

The 'good fight' continues...

[Eric Hettena]

Daniel HornsbyFirstly, you have taken action and sent out mailers. That is definitely taking you in the right direction. I am putting together my first direct mail campaign and it is exciting to hear you have pulled the trigger and taking action. Of course, being efficient, talking to motivated sellers and diversifying your marketing strategies is all important, but your doing something. I suspect your going to get a solid lead, or more, from your letters, and I am keeping my eye on you....in a not creepy way of course :)