Question About Tracking Bandit Sign Campaign

[Alvin Grier]

We're working to track the efficiency of our bandit sign campaign.

While in the midst of drafting the spreadsheet for the tracking form we were going to use to track this, I discovered that I didn't know how to track which bandit sign route (we have 7 different ones, a different one is done each week) the call came from.

Our routes are segmented by zip codes.

The difficulty (at least perceived difficulty) with this, is that someone could very well call from a bandit sign that was placed in a different zip code than that of their property.

For example, today, we got a few leads from a city that we don't even place signs in. There are, however, two or three different routes/zip codes that sit next to these properties; neither of which was populated with signs in the last three weeks.

After racking my brain for way too long about this issue, I decided that I was going to just deal with this. I figured that I may as well just live with this issue, as it would only likely skew the numbers by a little bit.

On the other hand, I don't want to leave an opportunity on the table to get accurate results, if I can get around this issue.

Before I decide to just live with this, I thought I'd run it by you guys to see what you thought.

Is there a better way to track where these leads came from, or is this too minor of an issue to give it much thought?