Wholesale: Incentivize Direct Mail Recipients

[Enrique Villarreal]

Hey Fellow BP'ers

Has anyone ever explored various methods to incentive a direct mail recipient to respond to your mailing?  I understand not all direct mail recipients are going to be capable and motivated sellers for a wholesaler, however, if I'm going to spend the money to reach out, I'd like to increase the likelihood of my marketing dollars to return back to me through opportunities.  I'm thinking about offering a "finder's fee" to any direct mail recipient that refers me to someone they know, and if that referral turns into an executed deal.  

Has anyone in BP tried this with any amount of success?

EV