Cash for home letter

[Ray Danishyar]

I know there are many different opinions out there on the “best strategies” for sourcing motivated sellers. I have yet to see a great mailer letter to a potential homeowner to get them to pick up a phone or fill out a form to potentially sell their home for cash.

Is your opinion that the content of the letter only matters so much or is it no ones really taken the time to write an incredible thought out letter that can have higher conversion rates. Would love your opinion or what everyone’s saying on their letters.

[Marcus Maloney]

I've found after nearly 10 years of marketing to sellers the letter is just the introductory piece. This is used to see if there is a seller that is inquisitive enough to engage you in a conversation. The rapport building and negotiating is the most important part of the transaction. You have to be able to communicate with the seller that you have mutual beneficial interest. Most investors look through the lense of what's in it for them but you have to put the seller at ease that you are working in the best interest of both parties.

Remember the marketing is just the beginning. No sell is going to make on the introduction. Think of it as a first date, you have to get to know each other before making a commitment.

Let me know if you have any questions about marketing and wholesaling in general.