Brand Name for website?

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Hello everyone,

I’m a newbie but am getting ready to build the foundation and processes for a wholesaling business.

One questions I can’t seem to find an answer for:

If I come up with a brand name, should I trade mark it and then do business under my personal name? Question came up during the process of building my website.

I read it's not necessary needed to form a company (LLC) but I also want to make sure it's recommended to come up with a brand name, protect it and then operate under my personal name.

If there’s already clear information on that, I’m sorry for posting this and would kindly ask to refer me to the thread (I did not find any clear info).

Thanks!! :)