the "just curious" tire kickers

[David Tower]

Is it worth even contiuning to follow up with people that have no real intention or motivation to sell?

I know people say the money is in the follow up, but I'm thinking that means following up with people who have shown SOME motivation or interest or the people that have not responded yet to our marketing.

Sure I got some e-mail addresses and why not sent out something free, but I can't see myself writing another yellow letter next month to someone who was just wondering what I'd offer.